At least 8 million tonnes of plastic enter the world’s oceans every year, with 80 per cent of this coming from land.
To help stop this Glad has partnered with Oceanworks to create Australia’s first ocean-bound plastic recycled bin liner – the Glad to be Green 50 per cent Ocean Bound Plastic Recycled Bags.
Each roll of the NEW Glad to be Green 50 per cent Ocean Bound Plastic Recycled Bags you buy helps stop the equivalent of two 2L plastic bottles from entering the ocean.
By choosing ocean-bound plastic, Glad is aiding in the reduction of waterway pollution, helping make seas safer for marine life, and reducing unnecessary waste. Research from Glad has revealed that 67 per cent of Aussies view plastic in the ocean as the number one environmental concern2 .
To help stop plastic waste and keep our oceans clean, the Glad to be Green 50 per cent Ocean Bound Plastic Recycled Bags are made of ocean-bound plastic collected by Oceanworks from communities that are within 50km of shorelines and that have no formal waste management.
Oceanworks is on a mission to end the ocean plastic crisis by connecting at risk waste plastic with brands and consumers looking to buy circular products and become part of the solution.
Oceanworks offers resin made from ocean recycled plastic that goes into products such as bike accessories, dog toys, shoes and now bin liners.
Oceanworks is making waves to turn off the tap on ocean plastic by incentivising the permanent removal of plastic waste from the local environment.
“We know consumers across Australia and New Zealand want to reduce plastic waste in our oceans,” said Joy Delis, marketing director of The Clorox Company ANZ.
“Glad is on a journey to change the outcome of waste and help stop this issue by being the first to create a completely new type of bin liner made of 50 per cent ocean bound recycled plastics.”
“We are proud to be working with Oceanworks to achieve a common goal in helping protect our environment and educate consumers on the importance of stopping plastic waste from entering our oceans.”