The adoption of 2D Barcode technology by global food and beverage brands continues to help enhance transparency, operational efficiency, and consumer engagement.
Several international brands have come together to support the adoption of next-generation barcodes in retail. The new technology promises streamlined operations, improved transparency and enhanced consumer engagement for the food and beverage industry.
With a collective commitment from companies such as Procter & Gamble, Mondelez and Nestle, the next-gen barcode is poised to become the new standard.
In retail, the most common of the next-generation barcode is a QR Code that follows GS1 standards. GS1 is the not-for-profit organisation that is rolling out next-generation barcodes across
the continent.
These act like traditional QRs, with one major difference; they will be able to be scanned at retail point-of-sale, just like a traditional barcode; paving the way for a global migration to GS1-powered QR Codes in the
retail industry.
Unlike traditional barcodes, the advanced codes not only store more information, but also connect consumers to real-time data, through a simple scan via a smart phone.
They Provide instant access to a wealth of product information – such as ingredients, allergen warnings, verified sustainability certifications and even viewing the product’s journey through the supply chain.
For producers and retailers in the food industry, the barcodes also open the door for dynamic updates to content, enabling brands to adjust product details without having to reprint labels, leading to flexibility, sustainability, and reduced cost.
The exciting part of this movement is the collaboration between international retailers and brands that have aligned as signatories on a global industry endorsement statement to drive the adoption of the next-gen technology, recognising its value across the entire supply chain.
“We expect that the transition to next-generation barcodes will happen gradually across the world, but one thing is certain: those retailers and brands that accelerate through this transformation the fastest will be best positioned to unlock new valuable capabilities, delivering more benefits to their customers, shoppers and consumers,” said Mark Batenic, former CEO of the Independent Grocers Alliance (IGA).
What does it mean for food and beverages in Australia?
The introduction of next-generation barcodes in Australia presents an opportunity for retailers and brands to innovate in an increasingly complex trading environment.
The technology not only enhances operational efficiency but also helps brands meet the evolving food safety, traceability and environmental standards that are shaping the future.
“The next generation of barcodes will mean greater visibility and control across supply chains,” said Maria Palazzolo, CEO at GS1 Australia.
“This technology is a cornerstone in maintaining transparency, which is increasingly important to consumers.
“We see this next evolution in barcoding capabilities as the future for food safety and product traceability
in Australia.
“Beyond safety, sustainability is also a key focus. Next generation barcodes will enable brands to share sustainability efforts with shoppers and consumers directly, offering unparalleled transparency across everything from carbon footprint to water usage, sustainable sourcing practices and so much more.”
Reshaping the shopping experience
While the global and local push for next-generation barcodes is gaining momentum, the transition will take time. GS1 is working with Australian retailers, brands, and regulatory bodies to ensure a smooth rollout.
Australian consumers can expect to see more of the new barcodes on their favourite products soon.
Industry leaders are confident that this shift will redefine how Australian consumers interact with their products.
From ensuring the authenticity of locally sourced produce, to providing allergen and sustainability details with just a scan, the next-generation barcodes are set to reshape the Australian shopping experience.