Gluten-free products to grow over next 5 years

The global gluten-free market is set to grow by $1.2 billion over the next five years to be worth over $4.3 billion, Datamonitor predicted.

Research revealed that the Australian gluten-free market will be worth US$98.6 million.

“There is a wider audience for a gluten-free diet, greatly outnumbering those suffering from celiac disease. Combined with this, the numerous symptoms associated with celiac disease have increased concern among non-celiac sufferers, therefore further increasing the available market for gluten-free products,” said Mark Whalley, consumer analyst at Datamonitor.

According to Datamonitor, the gluten-free movement has benefited from the growing number of Australians who are avoiding food and beverages because of allergies or intolerances.

The report revealed that nearly one-fifth (18 per cent) of Australian consumers avoid certain food or drinks for allergy or intolerance reasons either “most of the time” or “all the time”.

However, Datamonitor believed there is a risk that the gluten-free market will suffer in the same way that low/no-carb products did over the second half of the last decade because a a number of consumers are wrongly self-diagnosing themselves as celiacs.

“In fact there are already signs that the gluten-free market may plateau in the future, as the growth we predict over the next five years is somewhat less than what we’ve seen for the last five years,” Whalley said.



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