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Goodman Fielder strengthens commitment to nutrition

Building on a foundation of continuous improvement in nutrition, Goodman Fielder has launched its new nutrition policy.

‘Our products and brands such as Helga’s, Wonder and Praise, touch millions of lives every day in Australia,” said Simon Eagar, head of Research and Development at Goodman Fielder.

“And we take our role as a trusted leader very seriously. Our goal with our nutrition policy, was to take a holistic approach across our whole portfolio of products by establishing targets to build on the great momentum we have made in improving the nutritional profile of our products.

“This aligns to our purpose of making everyday food better for everyone. We have already made some excellent progress in the area of reformulation and the adoption of the Health Star Rating, particularly around our loaf and wrap products.“

Through innovation and reformulation, the policy sets out to deliver on nutrition aspirations that align with the voluntary Healthy Food Partnership guidelines and supports consumers to make informed food choices.

Most recently, Goodman Fielder achieved the milestone of 500 tonnes of sodium removed from its Helga’s and Wonder bread ranges, which means 30 per cent* less sodium in every Wonder and Helga’s sandwich made and put into Australian lunchboxes.

We have continued this commitment with the recent launch of the Wonder 5 Star bread range, developed especially to achieve a 5-star health rating, delivering great tasting nutritious products to consumers.

“Our nutrition policy commitments also extend to responsible marketing commitments, donation of essential grocery items to support our local communities, and supporting the nutrition, wellbeing and education of our employees,” said Eagar.

“We have sought advice and feedback from a wide range of stakeholders. We are really proud of the commitments and aspiration of our revised targets and framework, knowing it will be integral to guiding us now, and into the future.”

For further information, click here.

*based on a meaningful reduction of 100mg of sodium per sandwich. 

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