Goulburn Valley, part of The Coca-Cola Company, has announced the rollout of a new bottle and packaging design for its Goulburn Valley Juice and Quencher ranges.
The new bottles have an ergonomic design and utilise the blowfill manufacturing process, resulting in lighterweight packaging with 25 percent less PET.
The new Goulburn Valley Juice range will hit shelves this month while the Quencher range will be available from September.
The new blowfill bottle will see the Goulburn Valley Quencher pack size change from a 420mL pack size to 350mL.
The launch of the new Goulburn Valley Juice bottle will be supported by a range of point-of-sale items including trade presenters, A3 posters, shelf strips and fridge decals to educate customers about the pack refresh. The Goulburn Valley Quencher range will additionally be supported by fridge decals.