Government funding to boost Australian wine profile overseas

The Rudd Government has provided funding to Australia’s First Families of Wine (AFFW) to boost Australia’s wine profile overseas.

Minister for Agriculture, Fisheries and Forestry Tony Burke said $429,900 of funding, from the government’s Promoting Australian Produce (Major Events) program, is being used to present a series of promotional events in the UK.

“Australia’s First Families of Wine is a collaboration of some of the most famous and trusted brands in the industry who have come together to promote and market quality Australian wines,” Burke said.

The events in Bristol, Manchester, Edinburgh and London were conducted over a week to coincide with the London International Wine Trade Fair.

The UK is Australia’s second-largest export market for bottled wine, worth almost $489 million a year.




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