The Australian government has introduced a new workforce strategy to strengthen South Australia’s (SA) food, wine and agribusiness sectors. Launched at the 2025 Primary Industries and Regions Forum, the sector-wide strategy aims to attract and retain workers.
The Food, Wine and Agribusiness Workforce Strategy is based on a government-commissioned business case, which highlights workforce challenges that hinder the productivity of the agribusiness sector. The business case also identified barriers to attracting and retaining workers.
Deputy premier of SA, Susan Close, addressed the state government’s goal to support and enhance the food and wine industry.
“South Australia’s food, wine, and agribusiness sector workforce is diverse, innovative and dynamic,” she said.
“To maintain and enhance our state’s global reputation as a producer of clean, green, and premium products, strategic workforce planning is essential, with a coordinated approach that delivers clear attraction and retention initiatives and broader awareness of the job opportunities available.”
With the aim of delivering a long-term, integrated approach to workforce development, the business case was commissioned by PIRSA in partnership with Primary Producers SA (PPSA). It was delivered by Deloitte Access Economics in collaboration with stakeholders across industry, government and the education sector.
“The business case demonstrates there is both a need and an opportunity to showcase the sector and its career pathways as exciting, diverse and high value,” said minister for primary industries and regional development, Clare Scriven.
“I want to thank the many stakeholders across government, education and industry who contributed to this work and look forward to our continued collaboration as we move into the next phase to further strengthen this sector.”
Key initiatives include:
- Improving community perceptions
- Highlighting the diverse career opportunities available
- Helping education providers inspire and equip students to pursue agribusiness careers
- Supporting businesses to attract and retain migrant and overseas workers
- Exploring ways to drive the attraction of underutilised workforce demographics
“Built on innovation, research, and education, this sector is shaping a sustainable and globally competitive future,” said CEO of Primary Producers SA Caroline Rhodes.
“Primary Producers SA looks forward to continuing work in partnership with the State Government, education providers and other industry stakeholder in the development of this workforce strategy.”
The workforce strategy was launched on 29th May 2025 and will be implemented throughout 2025/2026, with a focus on stakeholder engagement.