Munchkin is bringing its 100% New Zealand grass fed baby formula, Munchkin Grass Fed to the Australian market.
Recognising there was no industry standard for producing high quality, 100% grass fed milk, the comapny created its own. Each dairy cow is milked a maximum of two times every 24 hours and produce milk that is certified to be GMO free, grain free, and rBGH free. All farmers signed up to the company’s 100% Grass Fed program receive a premium to ensure they deliver top quality milk for little ones.
Munchkin Regional Sales Manager, Gary Hunter said, “Most parents aren’t aware that formulas are typically made up of 65% milk or milk by-products, and therefore the quality of the milk is of paramount importance. Keeping our New Zealand cows on strict grain free diets of 100% grass and forage ensures that only the best milk goes into our Grass Fed Formula. We’re excited to see how the discerning Aussie parent takes to it.”
According to the company, unlike organic and other milk based baby formulas on the market produced from cows that eat a combination of silage, corn, gluten and grass, the grass fed difference not only results in a great tasting, premium milk formula, but milk that is higher in nutritional benefits for tiny tummies including:
- Up to five times the amount of CLA
- An ideal balance of fatty acids, vitamins, nutrients and protein, without the addition of hormones like rBGH
- Higher levels of Vitamin A, Vitamin E and beta-carotene
For added benefits, the baby formula also contains Lutein and Omega 3 fatty acids ARA and DHA (hexane free) to help support brain development and eye sight.