New Zealand dairy processing company, Synlait has partnered with US baby product manufacturer, Munchkin, to launch a Grass Fed branded retail ready infant formula in the US and China.
The raw milk used to manufacture the infant formula will require cows to be exclusively grazed on a pasture and crop based diet, with no feeding of grain, or feed not grown in New Zealand. Farmers will be independently audited to ensure they meet, and maintain the standard.
Synlait suppliers who choose to follow the new standard will be paid a premium for their milk.
Synlait Managing Director Dr John Penno said the company’s “focus is on ensuring we continue to provide our milk suppliers with opportunities to earn more for their milk, over and above the base milk price.”
The product, to be exclusively manufactured by Synlait will reduce reliance on the Chinese market.
“We are cognisant of ensuring our infant formula business does not become overly reliant on the China market, and so Munchkin, with its focus on the United States market, is a potentially important addition to our growing portfolio of retail-ready infant formula customers,” Penno said.