Hairydog is an independent, Australian owned and operated alcohol delivery service, which has announced three new major agency partnerships in its mission for success.
Sourcing quality beer, wine, spirits and cocktails to households across Australia, Hairydog brings the bar experience to customers’ kitchen bench at competitive prices.
“We’re fresh-faced and full of big ideas. After a recent tender we are thrilled to announce our list of new partner agencies who are going to help us become a household name,” Hairydog general manager Miriam Moyniham said.
Project PR & Media will manage the PR strategy, media relations, influencer outreach, celebrity ambassador engagement and “always on” press office.
“We are thrilled to be working on a brand which has such potential from a creative media point of view and also from a locally made Australian angle,” Project PR & Media managing director Alicia Hall said.
“Getting the Hairydog name out there to consumers who want something a little bit special is going to be really rewarding, especially via a new celebrity ambassador.”
Milkman Agency has been appointed to manage all campaigns and creative assets.
“Hairydog is changing the way that Australians discover and purchase alcohol,” Milkman Agency managing director Asher Esakoff said.
“Together with their team, we ran our unique Brand Therapy session with incredible results. We now have the pleasure of leading their rebrand, advertising and go-to-market strategy. Exciting times to come!”
Meanwhile, Brindle Marketing has been appointed to manage all media buying.
“We pride ourselves on our ‘out of the box’ thinking and we are thrilled to be working with Hairydog,” Brindle Marketing director Leah Grinter said.
“As experts in the liquor marketing space, we understand not all consumers or brands are created equal and point of difference is everything.
“Hairydog is such an innovative and unique brand, we’re excited about the impact we can have on the competitive and cluttered liquor marketplace.”
Hairydog operates nationally with warehouse distribution centres in Melbourne, Sydney and Adelaide.
With over 5,000 products on offer and new products added weekly, the brand combines industry knowledge with a focus on customer experience.