The second phase of the awareness campaign for the Health Star rating system aims to increase consumer awareness and industry participation.
The Health Star Rating awareness campaign has entered its second stage, which will increase consumer awareness and encourage further industry participation
“The $2.1 million second phase of the HSR promotion campaign features print, online and social media advertisements aimed at the main grocery buyer in households, as well as in-store promotion,” Assistant Minister for Health Fiona Nash said
“The campaign shows how easy the Health Star Rating makes it for shoppers to find the healthiest version of a food on the supermarkets shelves.”
There are now more than 1000 products in Australia carrying the Health Star system.
“The Health Star Rating system also encourages companies to be more careful about the salt, sugar and kilojoules in the food they produce,” Nash said.
Companies that have adopted the Health Star Rating system include Sanitarium, Woolworths, Coles, Nestle, Heinz, Fonterra, Simplot, Vitality, Mars, Lion, Betta Foods, Monster Health Food Company, Food for Health, Freedom Foods, Vetta, Parker's Organic, Yummia, Campbell's Arnotts, Unilever and Kellogg’s.
The HSR system is a joint initiative of the Australian, state and territory governments in partnership with industry, public health and consumer groups. Between half and five stars appear on the front of the package – five stars the best nutritional score.