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Health trend targets kids

Australian FMCG manufacturers are supporting a program by Sesame Workshop, the organisation behind Sesame Street, which has reacted to the growing prevalence of childhood obesity.

Aussie O is supporting the program with its Sesame Water featuring Sesame Street characters on the packaging.

Sesame Water contains 80% less sugar than most soft drinks, cordials and fruit drinks and is free from artificial colours, flavours and sweeteners.

The Sesame Street Healthy Habits for Life program sets a benchmark in educational storylines, guiding guide pre-schoolers and their caregivers through lessons related to healthy eating, active play and issues such as hygiene and rest.

www.sesameworkshop.org

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