Heineken has announced the next stage of its 2016 marketing plan with the launch of 'Heineken House' at Sydney Airport – Australia's first flagship Heineken bar.
The bar will be located in T1 International Departures and will offer a unique Heineken experience to travellers when it opens for business in mid-2016.
The venue will be part of a new renovation that will transform the food and beverage offering at Sydney Airport T1 International Departures. It will be one of the first venues in Australia to receive some of the latest global innovations from Heineken.
Andrew Campbell, Managing Director, Heineken Lion Australia, said: "We are all about creating premium world class experiences for consumers. With the location of Heineken House, in T1 International Departures at Sydney Airport, we have the perfect venue to send people off on their journey."
The company has successfully opened similar airport bars in cities around the world including Hong Kong, Dubai, Athens and Auckland.
The bar at Sydney Airport is being designed by Australian architect Mike McCann of Dreamtime Australia Design, best known for developing exceptional dining experiences at some of Sydney’s most popular restaurants including Mr Wong, Felix and Grain at The Four Seasons.
The bar will form part of Sydney Airport's new Sydney Boulevard, a new precinct showcasing a collection of 13 premium international brands, opening mid-2016.