Following a successful Sydney debut last weekend, Heineken is set to bring its Heineken Saturday event to the rest of Australia, and in turn, extending the partnership with the Royal Croquet Club.
The next stop for the event of the beer brand will be Melbourne on 17 December, before rolling out at Perth, Adelaide and Brisbane over the first half of 2017.
Nada Steel, Marketing Manager, Heineken Lion Australia, said, “Bringing Heineken Saturday to Sydney for the first time proved to be a big success. As part of our ongoing commitment to deliver unique world class Heineken experiences for our 18-29-year old consumers, we are excited to extend our relationship with Royal Croquet Club and take Heineken Saturday across Australia.”