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HelloFresh announces 2022 sustainability targets

Continuing on from their 2020 sustainability plans, meal kit provider HelloFresh has announced two new sustainability goals for 2022.

The two targets are reducing CO2 emissions from production facilities by 60% per dollar revenue and reducing food waste that will be incinerated or thrown into landfill by 50% per dollar revenue.

“The targets, in two of the most important and impactful areas of sustainability, provide the necessary framework for significantly progressing our efforts and will enable us to set standards for measuring other areas of environmental impact,” said Tom Rutledge, HelloFresh Australia CEO.

These targets fall in line with the “Sustainable Development Goals” developed by the United Nations.

HelloFresh’s released its carbon reduction strategy in 2020 which saw the company set an overarching goal to offset 100% of direct carbon emissions from its internal operations and offices as well as from all emissions from product delivery and corporate travel.

The company saw a reduction of 5.8 to 2.6 per dollar revenue in 2020 due to increased operational efficiency and investment in renewable energy sources, such as the solar photovoltaic installation.

HelloFresh also focused on food waste in 2020, reducing their food waste from 0.4 to 0.3 grams per dollar revenue with over 500 tonnes of food being donated to food rescue initiatives such as Ozharvest and Foodbank Australia.

“In 2020, we offered our customers a safe, convenient way to source fresh ingredients when they needed it most,” said Rutledge. “Our responsibility for our planet and our people has significantly increased with the size of our company, which is why we’ve continued to radically focus our efforts on progressing our sustainability agenda over the past year.”

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