On The Shelf

HelloFresh to release new baking and “Taste Tours” menus


Meal kit delivery service HelloFresh is launching two new products this month as part of their new menu, inspired by macro food trends like home baking and international food. 

“Our team are experts in Aussie eating habits,” HelloFresh Australia CEO Tom Rutledge said. “By combining a wealth of data and insights from our customers tastes and preferences with the latest macro and seasonal food trends, our culinary team is able to continuously innovate and improve the HelloFresh experience.” 

Succeeding the launch of its four-step dessert portfolio earlier this year, HelloFresh’s new baking recipes will include a variety of six-step recipes catering to weekend and special occasion baking. 

The new menu will bring a fresh take on eight baking classics loved by Australians, inspired by their most searched baking goods for 2020. Customers will also receive expert tips from the HelloFresh culinary team to master new baking techniques. 

Subscribers will be able to choose one six-serve baking recipe per week for $13.99. Recipes include Double Chocolate Cake with Ganache Icing, White Chocolate Chips and Candied Hazelnuts; Spiced Carrot and Nut Cake with Orange Cream Cheese Icing; and Brown Butter Peanut Chocolate Chip Cookies. 

“As more people turn to baking in the cooler months, it’s the perfect time to launch new baking recipes and provide customers with another opportunity to share the joy and excitement of cooking together with their friends and family,” Rutledge said. 

HelloFresh is also launching a limited edition “Taste Tours menu with recipes exploring different international cuisines and flavours. This menu will become available on 15 May and run for seven weeks. 

Compiled by HelloFresh team members across the globe, thTaste Tours menu will include dishes from Japan, Argentina, China, Morocco, America, Korea and India at $4.99 per serve. Recipes include Chinese-inspired Char Siu Pork with Chilli Ginger Oil, Sesame Soy Greens and Pickled Cucumber; and Korean-inspired Fried Chicken Burger with Sesame Fries, Smashed Cucumber and Sriracha Mayo. 

“Research has shown that while we can’t travel overseas, Aussies are opting to explore the world through their kitchens,” Rutledge said. “Through our Taste Tours menu, we wanted to make it as easy as possible for customers to experience a greater variety of delicious dishes and cuisines from their own home.” 

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