Hemp Foods Australia, a subsidiary of Elixinol Wellness, has secured distribution in more than 800 Coles stores nationwide for its Functional Seed Mix range.
The newly developed range will be stocked in the health food aisle of Coles supermarkets and combines hemp seeds with other fruit, nut and seed formulations to deliver specific health benefits. The range includes a Protein Boost Seed Mix, Antioxidant Seed Mix, Gut Health Support Seed Mix, and Omega Seed Mix.
The Coles partnership is another important step in Hemp Foods Australia’s retail distribution strategy and follows a deal with Woolworths late last year to stock its certified organic Hemp Gold Seed Oil in more than 100 stores.
“To secure national distribution with Coles for our new Seed Mix range is an exciting progression for Hemp Foods Australia and means that our brand can now be found on the shelves of Australia’s two largest supermarket chains,” said Felipe Favaro, general manager, Hemp Foods Australia.
“While we have been working hard on driving our e-commerce strategy, we also recognise the importance of bricks-and-mortar sales, and we are definitely seeing more interest from supermarkets to stock our products as the mainstream appeal of hemp continues to grow,” Favaro added.
Hemp Foods Australia also expanded its partnership with Costco following the success of HFA’s Australian Hemp Seeds product.
Australia is being heralded as a plant-based protein powerhouse of the future, with a new report by the the Commonwealth Scientific and Industrial Research Organisation (CSIRO) predicting that the sector could be worth between $3 billion and $9 billion by 2030.
As the trend for plant-based foods and sustainable living continues to grow, Hemp Foods Australia remains focused on new product development and is set to launch innovative new hemp-based food products over the coming months.
“Hemp is not only good for you, it’s good for the planet. Hemp draws more carbon from the atmosphere than trees! We look forward to helping people eat more healthily and in good conscious knowing it’s aiding in the battle against climate change. It’s a true super food,” Favaro said.
Hemp Foods Australia products are also available in a range of leading health food stores such as Health Life and Go Vita, as well as local supermarkets, including select IGAs and Harris Farms.