Henkell Trocken Sparkling Wine NV has launched a new look in the first change to the brand since 2009.
This is the first change to the brand since 2009 and has the objective of creating relevancy for the Champagne for the traditional special occasions as well as casual get-togethers and spontaneous celebrations.
Both the Henkell Trocken Sparkling Wine NV 750ml and 200ml piccolo bottles will boast the new look which includes a slimmer bottle silhouette, developed for Henkell and inspired by the classic Champagne bottle; new structured crown cap with palpable embossing; new neck ribbon with elegant embossing of the Henkell lettering and hot foil stamping and blind embossing; new neck foil with a fleur-de-lis; and new label with high-quality finish, hot foil stamping and blind embossing and emphasised fleur-de-lis.
Henkell export director Klaus Kuerten said, “The new look gives the brand a stylish and vibrant design while at the same time lending it even more international appeal and inspiring a taste for sparkling wine enjoyment and special moments”.