Herman Brot launches into breakfast cereal market

Herman Brot Protein Muesli launches this week and will be available in three flavours – Peanut Candy, Red Fruits and Chocolate.

According to the company, the highlight of the muesli is the amount of plant protein found in each serve.  Peanut Candy contains 47 per cent protein, Red Fruits contains 44 per cent protein, and Chocolate contains 44 per cent protein.

“In a market where most breakfast cereals have minimal nutritional value, are often full of hidden sugars and promoted to consumers as healthy (using creative and gimmicky marketing techniques); we are proud to once again be launching a staple food with no artificial colours or preservatives, and products that have macros that are very hard to compete with,” said Herman Brot’s Christian Coenen.

“With incredible high protein, low carb and low GI figures – the muesli is suitable for people with Type II diabetes, health & fitness professionals and people wanting to lose weight.  Created using plant protein, the products are also perfect for vegans and vegetarians.”

The muesli will be available in select independent supermarkets and health food stores in SE QLD from today and will roll out into wider QLD, NSW, VIC and SA over the next couple of weeks.  It will also be available online from the HB Direct store from early May.


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