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Higher demand for NZ ice cream for Australia and Asia

New Zealand icecream manufacturer Deep South is expanding its presence in the market, now exporting to Australia, Japan and China.

The amount of icrecream the company is sending abroad has doubled in the last year, from one every six or seven weeks in December 2010 to one every three weeks now, NZ media outlet stuff.co.nz reports.

"This time next year it will hopefully be one a week," director Mike Killick told stuff.co.nz.

Exports currently represent only 7 or 8 per cent of the company’s revenue, with the remainder generated by New Zealand sales.

But the New Zealand icecream market is "saturated" and the company has hired an export manager to grow its exports revenue, particularly in China and Japan.

It already exports to both China and Japan and is preparing for its first order from a new distributor in Harbin, in northern China, this week.

Stronger exports would help offset the seasonal fall in sales in the New Zealand winter.

Killick said the clean, green New Zealand image appealed to overseas customers, and the business was currently fielding about five or six enquiries a week from interested distributors as far afield Libya.

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