Hitler wine: human rights group calls for boycott

A Jewish human rights organisation is calling for a global boycott on a range of Italian wines emblazoned with images of Adolf Hitler and Nazi slogans.

The Simon Wiesenthal Centre is urging wine distributors to steer clear of the controversial range produced by Italian wine brand, Vine Lunardelli, the Calgary Herald reports.

"The Wiesenthal Centre denounces the marketing of these products and urges wine distributors in Italy and around the world to send the only message the owner of this firm might understand that they choose not to do any business with someone using the Nazi mass murderer as a blatant marketing tool," a Simon Wiesenthal Centre statement reads.

"We first protested the marketing of ‘Führerwein’ by Vina Lunardelli … in 1995. Now an expanded line of wines that demean, diminish and mock Hitler's victims are promoted on a slick website," said Rabbis Marvin Hier and Abraham Cooper, founder and dean and asssociate dean of the Simon Wiesenthal Centre.

The human rights group rejects Vina Lunardelli's argument that the wines are marketed as a "joke gift."

"There can only be two kinds of people who are buying this wine: you have people who actually identify with these kinds of thoughts, and you have young people who haven't lived through the Second World War, so they think it's funny, it is almost a joke," Marvin and Cooper said.

What do you think? Are these labels in bad taste?


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