Honest to Goodness named ‘Australia’s Favourite Organic Brand’

Honest to Goodness has won three categories including ‘Favourite Organic Brand’, ‘Best Organic Wholesaler’ and ‘Best Organic Online Store’ at this year’s Organic Consumer Choice Awards (OCCAs).

This is the second year running the Sydney based organic food supplier has won all three categories in the consumer vote. With strong growth in recent years, the company stocks over 1000 organic and natural products and maintains a strong and diverse distribution in independent supermarkets, health food and local stores across Australia.

“We are excited to be recognised by our customers for the second year in a row as a trusted and loved organic brand,” said Matt Ward, Managing Director and Owner of Honest Goodness.

“Being a small business in a niche and fast growing industry has been advantageous for us as we are able to listen to what the customers have to say and adapt where needed whilst still staying true to our principles.

“Our customers have always valued quality ingredients and the benefits organic food provides.”

Founded as a market stall in 2002 by Matt and Karen Ward, the company actively supports the organic industry, sustainability and community in dealings with their suppliers and customers. Wherever possible it sources organic, fair trade or biodynamic products and prefer locally grown products in support of local communities and regional Australia.

The awards, organised annually by the Centre for Organic Research & Education (CORE) as part of National Organic Week, are the only organic awards program decided by consumers.

“After 8 years of running these awards the program consistently achieves significant increases in sales of organic products by building customer loyalty to organic brands involved in the awards. The OCCAs also recognises those brands that have a customer focus resulting in increased capacity in the industry,” said Eric Love, Chairman, CORE.

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