Sipahh Milk Flavouring Straws have responded to consumer demand by releasing a new honeycomb flavour in addition to those currently available — including chocolate, strawberry, cookies and cream, banana, caramel and choc-mint. Sipahh has also enhanced its packaging design and brand personality to be more appealing to the lucrative teen market.
Honeycomb was the most requested flavour in a consumer feedback survey conducted by Sipahh, winning over 60% of votes. The new straw will be the only honeycomb milk flavouring product available on the Australian & NZ market, making it a first for Australians by providing them with greater choice in the category beyond the usual chocolate or strawberry flavoured milk options.
The honeycomb product will lead the way with enhanced, new packaging specifically designed to appeal to young teens or ‘tweens’, aged 10-15 who are key consumers in the category. It features updated design and colours with greater stand-out on shelf for retailers.
The honeycomb launch will be supported by a national PR campaign targeting mums which will highlight the health benefits for tweens who drink more milk.
Statistics show that kids aged 10-15 decrease milk consumption in favour of sugary soft drinks, however it’s at this time of life when they need more milk for calcium to support growing bones. The campaign will communicate the health benefits of Sipahh and tell mums that it’s a great way to overcome milk rejection by tweens.
Sipahh straws are rated as a green ‘everyday’ food by the Australian School Canteens Association.
The new Honeycomb Sipahh milk-flavouring straw is now available through Woolworths and Safeway stores nationally priced $3.49 (RRP) for a pack of ten straws.
For further information contact:
Sophie Winton
Unistraw
sophie@notoriousgroup.com
www.sipahh.com
www.unistraw.com