Australia has cemented its position as a highly popular country precinct at the 10th Hong Kong Wine and Dine Festival held on October 25-28.
Wine Australia reports the festival is Hong Kong’s largest consumer-facing event that attracts more than 144,000 attendees.
In its third year at the event, the Australian wine sector introduced festival goers to an enhanced program of fun and educational activities to give them a lasting impression of the country’s wine scene, with support from the Australian government’s $50 million Export and Regional Wine Support Package.
The ‘Australian Wine Made Our Way bar’ featured a diverse line-up of premium wines from 12 regions across Australia –the Adelaide Hills, Barossa Valley, Clare Valley, Eden Valley, Hunter Valley, Langhorne Creek, Margaret River, McLaren Vale, Mornington Peninsula, Riverina, Rutherglen and Tumbarumba.
Two themed wine stalls – the ‘refreshing sparkling, white and rosé booth’ and the ‘rich and bold red booth’ – gave patrons a chance to explore a collection of varieties that are on-trend in Australia and are becoming popular in Hong Kong.
Wine Australia CEO Andreas Clark said for this year’s event, Wine Australia focused on enhancing its presence to have a greater appeal to consumers.
“When they come to the Australia precinct, we want them to enjoy themselves while learning what our great wines have to offer. It’s about creating a lasting impression of our winemakers, our regions and our diverse and premium wines,” said Clark.
The Hong Kong Wine and Dine Festival kicked off a line-up of China-focused activities over the next month, with the China International Import Expo, the Wine Australia China Awards and ProWine China all happening from early-to-mid November.