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How important is “Australian-Made” in food and drink? 

In the face of a looming recession, questions about price and value are at the forefront of consumers’ concerns. At the same time consumers are more aware of where their food comes from, and there is a growing desire to support local companies. How can brands capitalise on these  consumer sentiments?

Mintel’s Purchase Intelligence tool tells you what new products Australian consumers want to buy and why. Join us as our Senior Food and Drink Analyst, Megan Stanton delves into the topic of ‘Australian-made’ and how consumers judge this claim.

We will discuss

  • Which brands are doing “Australian made” well?
  • Which consumers are most interested in Australian made products?
  • Is the  per cent of Australian made ingredients important to consumers?
  • Will consumers pay for the benefit of ‘Australian-made’?

Click here and register now!

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