On The Shelf

From Bunny to Block, Same Gold Standard: How Lindt has evolved its classic GOLD BUNNY

Lindt has introduced the GOLD BUNNY Block, a fresh take on the beloved Easter icon.
In an exciting evolution of its classic GOLD BUNNY, Lindt, has introduced the GOLD BUNNY Block, a fresh take on the beloved Easter icon.

For generations, the Lindt GOLD BUNNY has epitomised Easter, holding a special place in the hearts of Australians for its quality. Today, Lindt announces a notable step forward with the GOLD BUNNY Block, a contemporary twist on a timeless icon.
The GOLD BUNNY Block retains the exquisite premium chocolate taste Lindt is renowned for, now presented in a new thoughtfully designed format.
Whether shared with loved ones or enjoyed for a moment of personal indulgence as an early Easter delight, this innovative treat offers a delightful experience for chocolate enthusiasts, showcasing the rich and velvety goodness of Lindt’s premium milk chocolate.
Lindt Master Chocolatier, Thomas Schnetzler, is delighted that lovers of fine Lindt milk chocolate across Australia can discover this new way of celebrating an Easter favourite.
“This wonderfully convenient new format of a familiar and loved Easter favourite is simply perfect whether you’re sharing with family and friends or savouring a moment of indulgence for yourself,” said Schnetzler.
“Since 1952, the Lindt GOLD BUNNY has been synonymous with premium quality, expertly crafted chocolate, and the sheer delight of making people happy at Easter.
“Now, with the introduction of the Lindt GOLD BUNNY Block we’re taking the Easter experience to a whole new level. Experience the same premium, velvet, full cream milk flavours with notes of honey, malt and caramel but in a brand new format, perfect for creating unforgettable moments.”
In a recent usage study conducted by Lindt in April 2023, it was revealed that while Easter is considered a gifting season, more Australians buy chocolate for themselves or to casually share with family than buying for gifting purposes.
In light of this insight, Lindt has strong confidence that the new GOLD BUNNY Block is perfectly aligned with the way Australians truly savour their Easter chocolate.
Starting from January 2024, the GOLD BUNNY Block will grace the shelves of leading retailers, including Coles, Big W, Kmart, Target, David Jones, and various independent stores. Don’t miss the chance to indulge early, share blissfully, and experience the enchantment of Lindt’s GOLD BUNNY Block in this delectable new format.
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