IGA enters price wars with new ad campaign [video]

IGA joins supermarket giants Coles and Woolworths in the battle for lowest prices, with the launch of a new advertising campaign featuring an animated padlock.

The TV advertisements features brand ambassador Anh Do, as well as an animated padlock, 'Lockie'.

The campaign, which will run across online platforms, point of sale marketing and catalogues, confirms IGA's entry into the supermarket price wars, dropping and locking prices on 1,000 products for three months.

According to Mumbrella, the campaign will be followed by a series of price cuts on hundreds of other products.

Both Coles and Woolworths have launched advertising campaigns promoting their reduced prices, with Coles' adding more than 40 new products to its Down Down range in May this year.



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