Independent supermarket group reveals new strategy

Independent retail supermarket group, Australian United Retailers (AUR), the company behind ‘FoodWorks’, will roll out three new FoodWorks formats from 2017.

The company said in a statement that the three formats had been developed to cater for the changing needs of its customers and the different ways people shop.

The relaunched formats will be:

FoodWorks Supermarkets – targeted to families and the primary shopper in major cities/towns. Core range includes extensive offerings across all departments, with a heavy fresh food focus.

FoodWorks Local – targeted to families/elderly couples living in regional areas, as well as holiday makers/visitors depending on the location/demographic of the store. Core range tailored to location and could be a mix of all departments as well as impulse categories, with a strong fresh foods focus.

FoodWorks Express – targeted to a transient customer base, which includes a combination of passing traffic, public transport users and local residents. Core range focus centred around impulse categories such as confectionery, soft drinks, fresh and on-the-go meal solutions.

“We now have access to the most up-to-date detailed data and analytics from Summit Insights that tells us so much more about what our customers are buying, when they are buying products and what types of stores work best in certain locations,” said AUR Chief Procurement & Commercial Officer, Anthony Abdallah (pictured).

“One retail format no longer caters for the evolving shopping habits of our customers and these new formats have been specifically developed to take our business into the future by responding our offer to the needs of the communities we service.”




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