Huge bounty from local and overseas vendors at Fine Foods Australia

Fine Food Australia opened to large crowds at Sydney’s International Convention Centre (ICC) with a massive range of products and services on display. This included a huge contingent from China, as well as other Southeast Asian nations such as Taiwan and Thailand, while the European contingent included representatives from Turkey, Italy, Spain and Germany.

As well as a bevy of taste sensations in both food and beverage, there were those exhibitors who also help with the packaging, safety and traceability of perishable goods. One such stand was occupied by barcode specialist GS1, who were having a busy day.

“It’s been really good,” said account director Andrew Steele. “For us it has been about getting our message out especially to the smaller companies that are starting up and they don’t know where to start, where to go or what to do. The most common issue people have is ‘how do I get a barcode?’, and ‘why do I need one?’

“Generally what we find at these sorts of events is that people come up with new, innovative type products but they don’t know what they need to do around barcoding and the like to get their products with some of the major retailers or online places like Amazon.’

And some of the other issues they are finding visitors are interested in?

“Traceability is becoming really big in food, as well as food safety and provenance. Consumers are certainly asking today more about what has gone into a product and they want to know the story behind it.”

A new player in the beverage space, AquaRush was busy all day. For the company, it wasn’t just about getting their product out there but also about finding local distributors as well as drumming up interest from overseas, according to national sales manager Marko Powell.

“We’ve had some really interesting bites from overseas,” said Powell. “We are looking for distributors for every state with our new range. We have nine new products out and today has been pretty full on that is for sure. All of these products we are introducing are new to the market so we are not copying anybody. Another stream we are looking at is selling some of our products as mixers for the liquor industry.”

Then there is Melbourne-based Cookers Bulk Oil who has had 100s of people go through its stand. The company has been on the go and made some good connections according to marketing manager Marianna Costa.

“The show has been fantastic,” said Costa. “We have been incredibility busy and meeting lots of people. We’ve had some good leads and numbers through. For us it’s about education and it’s about brand awareness. We want people to see and hear about our sustainability message at Cookers.’

Taking up two floors at the ICC, and with 900 exhibitors, the event has three more days to run.