Insignia upgrades GS1 membership

In today’s fast paced society, barcodes are used so commonly that the practice almost goes unnoticed. Barcodes are used by the products and services that we consume daily, such as a ticket on public transport, buying milk at the supermarket or a new shirt from an outlet store.

It is essential barcodes are printed and generated correctly because if they weren’t the time delays to customers and companies, the cost to business, the extra manual resources required would result in a substantial inconvenience to our daily lives.

GS1, the global organisation that governs the barcode system (a multi-industry system of identification and communication for products, services, assets and locations) and associated barcode quality standards, reports that of its one and a half million members, approximately over five billion scanning transactions can occur globally in one day.

Insignia understands that barcodes need to scan right each time, every time and are committed to continually investing in the next level of technology and resource training to ensure they continue to produce their renowned ISO accredited barcode labels.

As a result of its commitment to best label printing practices, insignia is able to advise its customers of its recent upgrade from Business Alliance Partner to the peak partnership tier of Strategic Alliance Partner with GS1 Australia.

GS1’s Manager, Alliances & Partnerships, Joseli Munive, has announced that “as of the first of July this year, insignia has achieved the status of Strategic Alliance Partner with GS1 Australia.”

Munive advised this to be a significant achievement with only a small number of suppliers within Australia awarded this top level partnership.

Insignia was one of the first ICT (Information Communication Training) solution providers to join the GS1 Alliance Partnership Program in 2003 and because of their additional investment and commitment to standards has reached the elevated partnership status.

While GS1 remains a standards organisation that maintains neutrality, the GS1 Alliance Program was established to identify hardware and software suppliers in the ICT Industry that not only provide solutions to GS1 members but were committed to standards and ongoing investment.

As a Strategic Alliance Partner, insignia will now hold a position on the GS1 Advisory Group. In conjunction with GS1 executives, the group meets with other Strategic Alliance Partners quarterly to discuss and create input to development and industry relevant topics.

GS1 regard the partnership as a two way commitment with opportunities for insignia to participate in joint case studies, present at GS1 industry events where applicable and be published in promotional and marketing collateral. Insignia will also be profiled as Strategic Alliance Partner at the GS1 Knowledge Supply Chain Centres located in Sydney and Melbourne.

Insignia has been recognised and granted a Strategic Alliance Partner with GS1 Australia because of their expertise in printed labels and label printers, their continual focus on quality and their ongoing investment in technology. GS1 Australia recommends insignia to its multi-industry members database, qualifying insignia’s position as a trusted market leader in their field of printed labels and label printers.

Insignia works closely with customers in industries such as grocery, foodservice, liquor, and healthcare, where 100% barcode compliance is essential.

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