Is the appointment of senior management at foodland a sign of panic

South Australian supermarket group Foodland has made a series of senior appointments as it gears up to meet increasing competition in the state’s supermarket sector and boost its market share.

Foodland has engaged Christopher Villani as Marketing Manager and Sarah Armstrong as Merchandising Manager, also appointing Adelaide-based brand agency kwp to ramp up its advertising and marketing strategy

Foodland’s Chief Executive Officer, Mr Con Sciacca, said the new appointments helped strengthen the group as it faced increased pressure from the established supermarket chains and the arrival of new competition from overseas.

Adding “We have a unique focus on South Australian growers and producers which differentiates us in the market place and has enabled us to build up a loyal customer base.