It’s time to innovate: SPC’s plan for the future [video]

Fruit processor SPC, will use the $100 million co-investment from the Victorian government and its owner, Coca-Cola Amatil, to make productivity and efficiency gains, and innovate in-line with consumer demands.

Food magazine recently sat down with Bronwyn Powell, marketing and innovation director at SPC, who spoke about a number of challenges the brand has faced in recent times, and the progress they’ve made in keeping it afloat.

She said SPC has been a leading force in the recent anti-dumping legislation, adding that cheap imported produce, specifically tomatoes, have made competing in the local market a significant challenge.

While SPC’s struggles have been well publicised (read more here, here and here), the $100 million co-investment is expected to go a long way for the company. Powell said the money will be put to good use, and will fund innovation including a move away from canned products, in response to consumer demands.

You can hear more about what SPC’s got planned in the video interview below.

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