SPC’s IXL brand is launching a fruit spread range sweetened with stevia.
Jelica Vrkic, business manager of nutritional health at SPC said that Stevia is a great way for brands such as IXL to reduce their sugar content.
“Stevia is one of the first all-natural, calorie-free sweetening ingredients that has been adopted for mainstream use. It contributes no calories to food, but is up to 400 times sweeter than sugar, so you just add a pinch and you have the same delicious sweetness that makes jam so popular.”
IXL sweetened with Stevia will be available in Coles nationally from October 2014, in selected IGA, FoodWorks and Foodland stores from November 2014, and in Woolworths from early 2015.