The Australian Open and Vinarchy have announced the return of Jacob’s Creek as the official wine partner of the tournament.
Jacob’s Creek previously partnered with the event from 2009 to 2018. From 2026, the brand will again be present at the Australian Open, sharing its wines with fans in Melbourne and further afield.
“Jacob’s Creek is synonymous with connection, celebration and the Australian way of life,” said Tennis Australia chief commercial officer Cedric Cornelis.
“We’re delighted to welcome them back to the Australian Open. Fans can look forward to raising a glass of one of Australia’s most loved wines as part of their AO experience, in what promises to be an incredible Australian Open.”
As part of the partnership, Jacob’s Creek will open a new wine bar in Garden Square, offering fans a space to enjoy the tennis alongside a curated selection of wines suited to summer.
The partnership will also extend beyond the tournament precinct, with activities in stores and venues across Australia. Jacob’s Creek is available in more than 50 countries, has received over 8,000 awards, and is estimated to be poured in more than 740,000 glasses each day.
“We are proud to once again partner with the Australian Open as its official wine,” said Vinarchy chief marketing officer Sandy Mayo.
“This collaboration reflects our shared commitment to excellence, celebration, and bringing people together to create memorable experiences.
“We look forward to raising a glass of Jacob’s Creek with fans across the globe as we celebrate an unforgettable tournament in January 2026.”