Meat & Livestock Australia (MLA), the research, development and marketing service provider for the Australian red meat and livestock industry, has announced the appointment of Jason Strong as its managing director.
MLA chair Dr Michele Allan said the MLA Board unanimously supported the appointment.
“The MLA Board is extremely confident that Jason will make an outstanding contribution to MLA and will continue to foster the prosperity of our industry on behalf of the red meat producers we serve,” Allan said.
“He returns to MLA with comprehensive red meat and livestock experience, knowledge and connections – from the farm through to the end consumer – in both domestic and international markets.”
Allan said that Strong was a well-recognised and respected senior executive with extensive skills in commercial and industry business management and administration, supply chain development, meat science and grading, genetics and marketing.
“Importantly, Jason has significant on-farm experience meaning he has a unique understanding of what is expected from MLA on behalf of levy payers. He is focused with a passionate commitment for our industry,” Allan said.
“With a proven track record in building strong teams and developing business opportunities in a number of key markets and corporate environments, Jason was the standout candidate for this highly coveted position.”
Strong said was an exciting time to be returning to MLA, with many opportunities for the red meat industry.
“I am looking forward to working with MLA’s Board, staff, red meat producers and the broader industry to make certain we are best positioned to respond to the challenges and opportunities ahead,” Strong said.
“I want to ensure MLA’s current programs and projects continue to deliver value, but also identify and implement what is required for the future success of the red meat industry.”
Strong will commence in the role on Monday 1 April 2019. Most recently, Strong was CEO of Smithfield Cattle Company, a leading family owned feedlot and cattle supply business. Prior to this he was Managing Director with AA Co.
Strong has also represented industry as MLA’s regional manager in Europe and Russia. He was also responsible for the expansion of the Pfizer (now Zoetis) DNA technology business into new key international markets.
He is also the current Chair of the EU and UK Red Meat Market Access Taskforce and is the past Chair of the Australian Beef Industry Foundation. He also spent 17 years managing and coaching the Australian Inter Collegiate Meat Judging Team.
Strong said that his previous experience with MLA, both within the organisation and as an external partner, meant that he understood the workings and responsibilities of MLA’s industry research and marketing service.
“Since MLA’s formation 21 years ago, our industry organisations have evolved in response to our growing and dynamic industry. However, the responsibility for MLA to deliver on the current and planned programs and projects remains,” he said.
“While many red meat producers and others in the value chain are currently facing tough conditions, MLA will continue to do everything it can to support and enhance the success and global competitiveness of Australia’s red meat industry.”