This year Jim Barry Wines will make every drop count with an exclusive new wine hitting shelves nationally to raise much needed funds to provide care and support to people in Australia experiencing breast cancer.
The award-winning winery, Jim Barry Wines has announced a three-year partnership with one of Australia’s most trusted charities, the McGrath Foundation and is set to raise $420,000 to fund a specialist McGrath Breast Care Nurse in South Australia.
The Rose will showcase a striking pink striped capsule and label featuring a female cricketer – based on Jim Barry’s popular Cabernet Sauvignon, The Cover Drive – a fitting label for the McGrath Foundation founded by the late Jane McGrath and her husband Glenn in 2005.
The family-owned winery has a personal connection with breast cancer that goes back more than 35 years and has steered the new partnership. Olivia Hoffmann-Barry, wife of Jim Barry Wines third generation winemaker, Tom Barry has for many years been intrinsically linked to breast cancer through lived family experience and through those providing critical care to people with breast cancer.
“My mother, Annemarie, was diagnosed with breast cancer last year. Ironically, and rather cruelly, it was just after my father Clive retired from his 35-year long career treating breast cancer as a surgeon,” said Barry.
“Our family has actively fundraised for breast cancer charities for years. As the diagnosis of my mum has once again brought breast cancer back into our lives, it’s made us all think about how we can help raise money for thousands of families as they navigate breast cancer with what we do so well every day, and that is wine.
“While it’s a new partnership for us and the McGrath Foundation, it’s one that we see strengthening beyond the initial three years. This is just the beginning of our partnership with the Foundation, and we hope to fund more nurses in the future.”
Breast cancer is the most commonly diagnosed cancer in Australia with 1 in 7 women diagnosed by the age of 85.
The McGrath Foundation currently funds 171 McGrath Breast Care nurses in communities across Australia who have supported more than 100,000 individuals and families since 2005.
McGrath Foundation CEO, Holly Masters said the Foundation is focused on a future where the free support of a McGrath Breast Care Nurse is available to every person who needs one.
“Our mission is to ensure that no one goes through breast cancer without the care of a McGrath Breast Care Nurse. Right now, we need 79 more nurses to meet that goal, all while continuing to fund our existing cohort of nurses,” said Barry.
McGrath Breast Care Nurses provide vital physical, psychological, and emotional support, to individuals and their families experiencing breast cancer from the time of diagnosis and throughout treatment.
“While the support of our nurses is free to patients we rely on donations from the community and corporate partners to make this a reality. We are extremely grateful to Jim Barry Wines for partnering with us and providing this funding,” said Barry.
Olivia Hoffmann-Barry said the Rose was one very personal way to help those going through breast cancer.
“Supporters can select this Rose and know that they’re part of something special. This is much more than just a bottle of Rose, it’s a commitment for change for thousands of Australians.,” said Hoffmann-Barry.
“Creating this Rose allows us not only to raise vital funds, but also awareness of this insidious disease. Our family feel honoured to be supporting the McGrath Foundation in the way we know best.”
The Jim Barry Rose for the McGrath Foundation will be available from all Dan Murphy’s stores nationally and online at www.jimbarry.com from Wednesday 10 November for $18.99.