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John West create fishy app

John West seafood brand has created a new online tool called Trace Your Fish that allows consumers to trace where their John West seafood comes from.

John west recognises that there is ambiguity around sustainable standards, which was what drove the seafood brand to create a new online tool called Trace Your Fish which allows consumers to trave where their John West fish comes from.

“Trace Your Fish is part of our commitment to ensuring that John West tuna and salmon are responsibly sourced and allows consumers to follow the journey from the waters their fish was caught to the cannery it was processes in,” said Simplot General Manager of Shelf Grocery, Katie Saunders.

Entering a unique code found on the John West code will allow you to find the information about you product.

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