John West hits back over place on Greenpeace sustainable tuna list

John West tuna owner Simplot has responded to its negative listing on the Greenpeace canned tuna guide 2012, saying it “has been working towards improving the sustainability of John West’s products for many years.”

The annual list compiled by environmental campaign group Greenpeace ranks tuna brands according to their efforts to implement and maintain sustainable fishing practises.

This year it ranked John West towards the bottom of the list, saying “John West is the largest seller of tuna caught using destructive FADs [fish aggregating devices] in Australia.”

“It is having the most damaging impact on marine life so John West is the stand out culprit of Australia's tuna industry,” Greenpeace continued.

“It has a responsibility to do better.

“Improvements in traceability are welcome, but John West has taken a step back on labelling.”

While Greenpeace recognised that John West has “good traceability,” “supports marine reserves” and has “100 per cent skipjack tuna, mostly from the Western Central Pacific Ocean, it noted the company’s failings as “the biggest seller of tuna caught using destructive FADs with purse seine nets,” and that its “labelling does not include the catch area or fishing method.”

Woolworths, Coles and Sole Mare were also at the bottom of its list and Greenpeace Ocean Campaigner Nathaniel Pelle said in a statement that while tuna companies worldwide have made the improvement to their operations reduce by-catch of marine life, Greenpeace hopes that “major Australian companies such as John West will do the same” this year.

John West released a statement saying it is a supporter of the World Wildlife Fund’s (WWF) position on FADs and that all its tuna products will all be sourced sustainably by 2015.

“We are aware that Greenpeace has made claims to the media regarding the sustainability of John West tuna products and in particular the use of fish aggregating devices (FADs), a device used to attract fish,” a John West spokesperson said.

“John West has been working towards improving the sustainability of John West’s products for many years and in 2012 we were proud to announce our partnership with the world’s largest independent conservation organisation, WWF.”

John West slammed the Greenpeace statement that it had 10 per cent by-catch, labelling it false.

It said that the current level of John West by-catch from FADS was 2 per cent.

“The majority of tuna used in our products is sourced from the Western and Central Pacific Ocean purse seine fishery (tuna used in our Pole and Line range is sourced from the Maldives),” the spokesperson said.

“Data collected by independent scientific observers shows that non tuna species comprise less than 2 per cent of the catch in this fishery.

“In addition last year over 60 per cent of fishing activity was undertaken without using FADs – a device used to attract fish.”

“Sustainability is a journey that we embarked on many years ago and is something that we are passionate about. We will continue to work towards improving the sustainability of our seafood products in order to reach our 2015 goal.”

What do you think of John West's statement? Do you think fish companies need to do more to improve sustainable fishing practises?

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