Australian tuna brand John West has appointed a chef ambassador to launch its new ‘Fiery’ tuna range.
Despite his imposing, gruff build and a more casual demeanour than most chefs, the new talent (pictured) is no stranger to international flavours, and has been part of the John West family for years now.
“We wanted someone who really embodied John West’s values, is passionate about quality seafood and a lover of flavour. Although the search was long and rigorous, we had to be sure the ambassador representing this exciting innovation in tuna flavour was right, and it seems the answer was in front of us the entire time,” explained Katie Saunders, General Manager – Shelf Grocery.
The new range brings together spice and flavour to challenge hot food lovers. With Tangy Jalapeno, Smokey Chipotle, Red Hot Sriracha and Inferno, all varying in heat, the new flavours are set to complement the more classic snack or dish.
Earlier this year, John West solidified one of the most remarkable sustainability movements in history; overhauling their supply chain to become MSC certified, the world’s best standard in sustainability.
Each can of the four flavours will be marked with a blue, MSC eco-label, signifying the tuna was caught using sustainable methods and is traceable from the oceans it was caught in, to the can on supermarket shelves.