John West Australia has been awarded the Best Engagement Campaign at the Ethical Corporation’s Responsible Business Awards in London, a first by an Australian organisation.
Earlier this year, alongside the WWF-Australia (WWF) and the Marine Stewardship Council (MSC), a world leading brand commitment was made, to help end unsustainable fishing methods within the canned tuna industry in Australia, thanks to Pacifical, supplied by the world’s largest sustainable tuna purse seine fishery, controlled by the PNA (Parties to the Nauru Agreement).
The alliance with WWF, MSC and Pacifical is the result of years of the entities working together to find a way to overhaul John West’s supply standards within Australia, moving towards a more sustainable future for the world’s oceans.
By engaging consumers with a captivating social and environmental message, and promoting pro- social behaviour through traditional and new media channels, John West Australia surpassed its competitors to win the prestigious accolade.
“We’re extremely proud to be the first Australian brand to win this international award, being recognised on a global scale is instrumental in making real change. We’ve worked closely with our partners over the past 4 years to make this category shift – it’s timely momentum as we move into the next phase in leading the industry,” said John West Marketer, Stephanie Dore-Smith.