Juice bottlers from around the world will examine strategies to drive growth in the sector at the Foodnews World Juice 2008 conference in Barcelona from 13 to 16 October, 2008.
Organisers say that consumer desire for healthier alternatives to carbonated soft drinks has created new opportunities for the industry in recent years, though this space is being contested by an increasing number of beverage categories with which juice must compete.
Speakers at World Juice 2008 will assess both the significance of these megatrends and the niche products such as functional juices, one shot drinks and sophisticated ‘adult’ still drinks which have shown the most dramatic market growth.
The global panel of speakers will address more than 400 delegates from 50 countries.
The conference banquet will include the presentation of the seventh Annual World Juice Innovation Awards.