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Juice maker secures new distribution deals

Juice maker The Food Revolution Group (FOD) has secured new distribution deals with both the major supermarket chains and independent distributors.

The company said in a statement it had signed deals with Woolworths and Coles, as well as distribution agreements with BP, Conga Foods, PFD Fresh To Go, Procal and Norco. The latter will see the company increase distribution to independent supermarkets, convenience stores and cafes from April.

In addition, FOD will launch 21 products into Coles stores nationally in April under the Juice Lab – Limited Edition, Juice Lab – Smoothies, Juice Lab – Vegessentials and Badu ranges.

The expansion is expected to generate more than $15 million in annual sales on top of the $17m FOD recorded in FY15.

“We are very excited about executing these grocery distribution deals with some of Australia’s biggest and best known retailers that will see our range of existing and newly launched products available across the country,” FOD Chief Executive Officer Bill Nikolovski said.

“These deals will see FOD products distributed through grocery, convenience store and route trade channels across Australia and we expect that having our products available across such a large number of outlets will drive strong sales.”

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