Kanguru to transform the energy drink market

Kanguru is set to redefine the energy drink market with a sophisticated product, combining clean, effective ingredients and a great taste.

Australia’s first locally owned and manufactured energy drink, Kanguru is the brainchild of Queensland-based ophthalmologist Dr David Kitchen who has spent four years perfecting the formula.

“I drank coffee and energy drinks but I felt there had to be something better,” Kitchen says.

“Many of the ingredients in existing energy drinks had no real benefit or purpose whatsoever, so what was needed was a more scientific approach”.

“I’ve created an evidence-based drink that offers tangible benefits, using natural botanicals with an anti-crash result.”

Kitchen admits it’s been a technical challenge requiring thousands of hours and hundreds of samples but the final result is a drink which delivers smarter energy and wellbeing benefits.

Kanguru’s carefully chosen evidence-based ingredients include five natural botanicals – Korean Red Ginseng (as distinct from Panax Ginseng), Yerba Mate, Guarana, Schisandra and Green Tea, as well as vitamins, Taurine and Caffeine and natural flavours.

More than 90 per cent of the caffeine is derived naturally through the botanical ingredients and there is no sugar.

Kanguru will appeal to energy drink consumers who want to feel good about what they’re drinking as well as attract entirely new customers who are after real energy, real benefits.

Consumer group testing has been extremely positive with people enjoying the taste and the premium presentation reflecting the premium offering inside – a slim-line 250ml can with matt black and gold design.

It can be enjoyed for taste and benefits with confidence on a daily basis, knowing it has been manufactured in Australia under the country’s strict and safe food standards.