New Zealand company, Karma Drinks, is accelerating its expansion in Australia as part of a global growth strategy aimed at doubling its business size within three years.
Already available in 1,415 Australian venues, the brand is poised for substantial sales and distribution growth, supported by a new Australian leadership team and robust marketing investment.
With its premium range of organic soft drinks crafted to the highest ethical standards, including B Corporation and Fair Trade certifications, Karma Drinks meets the needs of a new generation of conscious consumers.
The brand’s flagship product, Karma Cola, is made from cola nuts sourced directly from farmers in Sierra Leone.
Through the Karma Drinks Foundation, the organisation directs 1 per cent of revenue from every bottle sold to supporting vital initiatives in these farming communities, including school construction, healthcare services, and agricultural development.
Karma Drinks has appointed highly regarded leader and advisor in the beverages and liquor industries Jonny Harrison as CEO.
With over 23 years of industry experience in senior commercial and leadership roles at organisations such as Lion and LMG, Jonny will spearhead growth in Australia and other established markets, including New Zealand and the UK. He will also identify new market opportunities to further Karma Drinks’ mission to be the world’s most ethical soft drink company.
The following new leadership appointments will support Jonny Harrison:
- Justine Von Reibnitz, marketing director – Based in Sydney, Justine brings deep FMCG and beverage marketing experience from industry leaders like Lion, Diageo, Bacardi, and Unilever.
- Nick Barnes, CFO – Joining in December, Nick offers a rich background in finance and start-ups from Milkrun, Koala, Frucor Suntory, and PepsiCo.
- Nikhil Vaidyanathan, commercial director, Australia – Nikhil combines sales and category expertise from Nestle and Reckitt with start-up experience and is tasked with accelerating Karma Drinks’ sales growth in Australia.
“We are entering an exciting phase at Karma Drinks. With Jonny at the helm and a talented new leadership team in place, we are well-positioned for significant growth in Australia and beyond,” said Chris Morrison, co-founder of Karma Drinks.
“At the same time, we remain steadfast in our commitment to ethical sourcing, sustainable practices, and creating a positive impact in the communities we serve through the Karma Drinks Foundation.”