In support of World Food Day, food manufacturer, Kellogg Australia, has launched its Breakfast for Better Days initiative.
World Food Day, to be held on 16 October, was established by the Food and Agriculture Organisation of the United Nations to help fight against global hunger.
Kellogg Australia is throwing its weight behind the initative by asking its employees to take time out of their day to build Christmas hampers for the hungry, which will then be distributed by food relief organisation, Foodbank.
The company will also give away a serve of food for every share or 'like' that its World Food day YouTube video receives over the next month. This forms part of Breakfasts for Better Days' commitment to provide 1 billion serves of cereal and snacks to children and families in need around the world by the end of 2016.
Launching on 16 October, the video highlights Kellogg's efforts to help tackle global hunger, and consumers can post the video to their social media sites, along with stories of their own hunger relief efforts, using #feedingbetterdays.
This campaign is similar to once launched by iconic spread, Vegemite, to help celebrate its 90th birthday. For every like Vegemite receives on its Facebook page, one jar of the spread will be donated to Foodbank.