Kellogg’s defends sugar and salt content

Consumers of breakfast cereals should stick to the facts and look beyond the hype in terms of the salt and sugar content, Kellogg’s says, as UK cereal manufacturers were taken to task in a recent Channel 4 programme.

This comes on the back of a small Australian company, Morlife, having taken on other cereal makers, including Kellogg’s in Australia over the same issues – see Morlife takes on Aussie “cereal killers” October 15, 2009, in the news section of this website).

Researchers for the European Dispatches television programme said that a Tesco jam doughnut contained 8.6g of sugar while 30g of Kellogg’s Frosties includes 11.1g of sugar.

Similarly, 30g servings of Nestlé Honey Cheerio’s, Kellogg’s Coco Pops, and Sugar Puffs contained 10.53g, 10.2g, and 10.5g respectively.

The programme also revealed that 30g bowl of Kellogg’s cornflakes has more salt than a bag of Walkers Ready Salted crisps. Misleading claims And, in light of the investigation, the British Heart Foundation has accused cereal manufacturers of misleading parents about high levels of salt, sugar and fat in their products.

However, Kellogg’s, rejected the criticisms saying that their products are clearly labelled with guideline daily amounts (GDA) of nutrients. It said that every pack of its cereals carries GDA labelling to help shoppers see exactly how many calories and how much salt, fat and sugar is in our food.

“The reality is a single serving of Frosties or Coco Pops has the same amount of sugar in it as glass of orange juice or a banana,” it stated.

“While a bowl of Rice Krispies gives you less than a tenth of your daily allowance for salt, less salt than you’d find in one slice of dry wholemeal bread,” argues the cereal manufacturer.

Sweet indulgence Kellogg’s also stated that their cereals contained far less sugar levels that sweets and crisps. The company cited recent research which reveals that British children are spending almost £650m a year on a corner shop breakfast of crisps, chocolate bars and meat snacks on the way to school.

Source: Food Navigator

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