Kellogg’s will donate three million serves of cereal to Foodbank, as part of Kellogg’s Global Breakfasts for Better Days initiative.
The cereal will go to children and families in need in an effort to provide support for those that currently start their day hungry.
Kellogg’s senior brand manager Janine Brooker said she was proud of the donation.
“Relieving hunger at breakfast for children and families in need is an issue that is close to my heart as a mother, as well as something that is part of Kellogg’s philanthropic DNA,” Brooker said.
Kellogg’s global Breakfasts for Better Days commitment is to donate one billion serves of cereal and snacks between 2013 and 2016. Kellogg’s in Australia and New Zealand committed to donating 12 million serves and reached this target two years early at the end of 2014.
The donation coincides with the release of Foodbank Australia’s Hunger in the Classroom report, which revealed 95 percent of teachers surveyed said it was difficult for students that come to school hungry to reach their full potential academically, and in physical activity such as sport.
“…We wanted to do more and the Hunger in the Classroom report shows exactly why Kellogg’s is continuing to support Foodbank, whom we have partnered with for the past 17 years,” Brooker said.
“Our relationship with Foodbank has seen millions of serves of cereal donated, and contribution towards the opening of 33 new Foodbank School Breakfast Program clubs nationally this year.”
In July, Kellogg’s will release specially-marked packs of Kellogg’s cereals in Coles, Woolies and IGA stores. Each pack purchased will help to provide breakfast to children and families in need in Australia.