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KFC removes references to “roam free” chickens

In light of the Australian Competition and Consumer Commission (ACCC) court case over misleading “free range” chicken claims, KFC has stopped advertising its chickens as “roam free.”

The ACCC is alleging national Steggles suppliers Baiada Poultry and Barttner Enterprises, La Iconica suppliers, Turi Foods and the Australian Chicken Meat Federation were misleading or deceptive in the promotion and supply of chicken products.

KFC Australia has subsequently removed claims on its website that chickens used in the stores were allowed ”to roam free in large, clean, air-conditioned barns with continuous access to fresh food and clean water’.”

The ACCC case will be heard in the Melbourne Federal Court.

A spokesperson from Turi Foods told Food Magazine they cannot comment on the case for legal reasons.

Steggles and La Ionica did not responded to requests for comments on the issue.

 

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