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Kid’s own national food recycling scheme launched

James and Monica Meldrum, founders of Whole Kids Australia have teamed up with global recycling company TerraCycle to developed Australia’s first national recycling system for kid’s food packaging.

Wholekids is stocked in major supermarkets and is aiming to up cycle wrappers of children snack foods including organic juice, popcorn and fruit bites.

Established in 2005, Whole Kids has grown to become one of the largest ranges of certified organic children snack food companies.  The program will encourage kids to up-cycle their food pouches and snack wrappers with the free recycling program.

“The Kids Pouch and Snack Brigade is an ideal solution to packaging waste that can’t be disposed of through general household recycling collections. This means that packaging pouches and wrappers from Whole Kids products can be recycled and upcycled into useful items,” Monica Meldrum said.

The recycling programs target is to help the wider community, once collecting over a kilogram of waste product, consumers receive two cents that then can be donate to a local playgroup, school or charity of your choice.

With similar programs run by TerraCycle in Europe and America, Whole kids are confident that this recycling program will be a huge success in Australia.

“We’re looking forward to seeing the support from households, schools and playgroups for this exciting new initiative, and encouraging and educating future generations about the importance of recycling,” Monica Meldrum concluded.

 “We kept over four billion pieces of waster from landfills around the world”, Anna Minns, TerraCycle Australia General Manager said.

 Visit www.terracycle.com.au/whole-kids-brigade to learn more or to join the Brigade program.

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