A New Zealand Paleo food brand is aiming to take the caveman diet to retail shelves across Australia.
Founded by New Zealand cricketer Mitchell McClenaghan and business partner Ryan Kamins, the new Clean Paleo brand is hoping to raise NZ$100,000 through a crowd-funding website to help push the product into Australasian, American and European markets.
McClenaghan and Kamins created the first Clean Paleo cereal product in early 2012, and have now extended the range to include Natural Biltong, Original Crunch Cereal, Fruit Fusion Cereal, Native Vanilla Protein, Exotic Mocha Protein and Island Mango Protein.
“Since being on the diet, my symptoms have reduced dramatically and it worked much better for me than any medication I took ever did. I now realise how important diet is for not just physical health, but overall wellbeing,” says Kamins. “I am extremely passionate about the diet and our company, and hope that Clean Paleo can help everyone.”
The products are currently stocked in food outlets across New Zealand such as Huckleberry Farms and Farro Fine Foods, however the founders have their sights set on bigger markets, namely the USA.
“The funds we raise will give us the best chance,” says Ryan. “America has 314 million people, if we can get our brand into even a handful of stores we will be set to expand to deliver even more great products to consumers around the world.”